William Arruda is a personal branding pioneer and consultant, founder of Reach Personal Branding, Co-Founder of CareerBlast and bestselling author of the definitive books on executive branding: Ditch.Dare. Do! and Career Distinction. William is passionate about how personal branding can inspire career-minded professionals to become indispensable, influential and incredibly happy at work—and teaches clients (major global brands and 20% of the Fortune 100) to increase their success by infusing personal branding into their cultures. William has the distinct privilege of having delivered more personal branding keynotes to more people, in more countries, than anyone on earth.

Ross Macpherson is the President of Career Quest, a recognized expert in advanced career strategies and a Resume, LinkedIn and Interviewing Expert for Beyond B-School. In addition to his expertise as a resume and branding expert. Ross is an expert in advanced interviewing skills, a Certified Interview Coach, and is the co-creator of the Video Interviewing MasterClass program. Ross is one of the top-ranked speakers in the career management circuit and has been hired to speak to exclusive MBA/EMBA programs across the U.S., Canada and Asia. Ross is a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Interview Coach, and is recognized as one of the very best resume and LinkedIn profile writers in North America.

Catharine Fennell is CEO and Founder of videoBIO. Catharine is an expert specializing in digital technology and how video is impacting and disrupting HR innovation in the enterprise and academic environments. Catharine has been working with corporations worldwide helping them to think digitally about employment brands, recruiting and cognitive assessment and how this is impacting the candidate experience. videoBIO, the originator of the video bio, powers large employers around the world with its digital interview and assessment platform, videoBIO Recruiter, used in talent recruiting, assessment, interviewing and talent development. videoBIO also provides training and supporting services to help candidates to effectively present themselves, share their value and master their video interviewing skills.