William Arruda is a personal branding pioneer and consultant, founder of Reach Personal Branding, Co-Founder of CareerBlast and bestselling author of the definitive books on executive branding: Ditch.Dare. Do! and Career Distinction. William is passionate about how personal branding can inspire career-minded professionals to become indispensable, influential and incredibly happy at work—and teaches clients (major global brands and 20% of the Fortune 100) to increase their success by infusing personal branding into their cultures. William has the distinct privilege of having delivered more personal branding keynotes to more people, in more countries, than anyone on earth.





Ross Macpherson is the President of Career Quest, a recognized expert in advanced career strategies and a Resume, LinkedIn and Interviewing Expert for Beyond B-School. In addition to his expertise as a resume and branding expert. Ross is an expert in advanced interviewing skills, a Certified Interview Coach, and is the co-creator of the Video Interviewing MasterClass program. Ross is one of the top-ranked speakers in the career management circuit and has been hired to speak to exclusive MBA/EMBA programs across the U.S., Canada and Asia. Ross is a Certified Personal Branding Strategist, Certified Online Identity Strategist, Certified Interview Coach, and is recognized as one of the very best resume and LinkedIn profile writers in North America.





My name is Andrew, and I’m a Digital Specialist and Educator here at videoBIO.

This blog is designed to help the job seeker, new grad, or student who is beginning their job search. I’ll be providing tips and tricks from industry experts and hiring mangers, as well as providing some insight into the new technologies that are being introduced by HR teams. By learning how these technologies work you’ll be able to better prepare for interviews, and stand out with digital applications and digital interviewing skills.

A little about me, before coming to videoBIO I graduated from Queen’s University with a degree in Film and Theatre Studies. So how did I end up here? Well, as much as I enjoyed making Films and Theatre at school, career-wise these industries didn’t provide me with the kind of work life balance I wanted. So I took the skills I learned from these fields, and thought to myself, “Geez, I guess I’m completely unemployable.” Well, I like making things for people to enjoy, but I don’t like limiting myself to one medium either. With a little reflection and some course correction I was able to figure out how I could apply my skills differently in an area that was in high demand. Enter the world of Digital Content. Bringing together my creative and digital skills with technology and process I was able to apply for a role that required my skills in a way I hadn’t thought of before.

What I’m trying to say is that if I can find a career doing something I love so can you! Because odds are your skills are more employable than mine! So I hope you enjoy this blog, and I hope it helps you find that job you love.

I’d love to hear from you. Send in any of your questions to me at



Catharine Fennell is CEO and Founder of videoBIO. Catharine is an expert specializing in digital technology and how video is impacting and disrupting HR innovation in the enterprise and academic environments. Catharine has been working with corporations worldwide helping them to think digitally about employment brands, recruiting and cognitive assessment and how this is impacting the candidate experience. videoBIO, the originator of the video bio, powers large employers around the world with its digital interview and assessment platform, videoBIO Recruiter, used in talent recruiting, assessment, interviewing and talent development. videoBIO also provides training and supporting services to help candidates to effectively present themselves, share their value and master their video interviewing skills.